EXECUTIVE SUMMARY

This course provides a comprehensive and structured understanding of strategic management as a core organizational capability. It equips participants with practical frameworks to analyze competitive environments and internal capabilities. The course emphasizes decision-making that aligns vision, mission, and long-term goals. Participants explore how strategies are formulated, implemented, and evaluated across industries. Strong focus is placed on value creation, sustainability, and competitive advantage. The program integrates analytical thinking with real-world managerial judgment. Learners gain the ability to translate strategy into actionable initiatives. The course supports leaders in navigating uncertainty and change. By completion, participants can confidently contribute to strategic direction and organizational performance.

INTRODUCTION

The purpose of this course is to develop a solid foundation in strategic management principles and practices. Organizations operate in complex and dynamic environments that require structured strategic thinking. This course outlines the scope of strategy from corporate vision to operational execution. Participants learn how strategies guide resource allocation and organizational priorities. The course covers internal analysis, external assessment, and strategic choice. Emphasis is placed on aligning strategy with organizational culture and leadership. Participants examine how strategies evolve over time. The scope includes performance measurement and strategic control. This course prepares professionals to support sustainable growth through informed strategic decisions.

COURSE OBJECTIVES

Participants will achieve the following objectives by the Strategic Management course:

• Understand the fundamental concepts and importance of strategic management.
• Analyze external environments to identify opportunities and threats.
• Evaluate internal resources and capabilities for strategic positioning.
• Formulate coherent strategies aligned with organizational vision.
• Assess strategic options using structured analytical thinking.
• Translate strategy into executable plans and initiatives.
• Monitor strategic performance using relevant indicators.
• Adapt strategies in response to change and uncertainty.
• Communicate strategic intent clearly across organizational levels.

TARGET AUDIENCE

This Strategic Management program targets a professional audience seeking to improve knowledge and skills:

• Senior managers responsible for organizational direction.
• Middle managers involved in planning and execution.
• Business leaders seeking structured strategic thinking.
• Professionals transitioning into leadership roles.
• Project managers supporting strategic initiatives.
• Consultants involved in organizational development.
• Entrepreneurs building long-term business strategies.

COURSE OUTLINE

Day 1: Foundations of Strategic Management

• Definition and scope of strategic management.
• Role of strategy in organizational success.
• Vision, mission, and strategic intent.
• Levels of strategy within organizations.
• Strategic thinking versus operational thinking.
• Stakeholders and value creation.
• Introduction to strategic analysis concepts.

Day 2: External and Internal Strategic Analysis

• Industry and competitive environment analysis.
• Market dynamics and competitive forces.
• Identifying opportunities and threats.
• Internal resources and core capabilities.
• Strengths and weaknesses assessment.
• Linking analysis to strategic choices.
• Strategic implications of analysis results.

Day 3: Strategy Formulation and Choice

• Corporate-level strategic options.
• Business-level competitive strategies.
• Growth, stability, and retrenchment strategies.
• Strategic decision-making processes.
• Risk and uncertainty in strategy selection.
• Alignment with organizational objectives.
• Evaluating strategic alternatives.

Day 4: Strategy Implementation and Execution

• Translating strategy into action plans.
• Organizational structure and strategy fit.
• Leadership and change management.
• Resource allocation and budgeting.
• Strategic communication across teams.
• Managing resistance to change.
• Execution challenges and solutions.

Day 5: Strategic Control and Performance Management

• Measuring strategic performance.
• Key performance indicators and targets.
• Strategic feedback and learning.
• Adapting strategy to environmental change.
• Sustaining competitive advantage.
• Ethical considerations in strategy.
• Integration and review of course concepts.

COURSE DURATION

Thiscourse is available in different durations: 1 week (intensive training), 2 weeks (moderate pace with additional practice sessions), or 3 weeks (a comprehensive learning experience). The course can be attended in person or online, depending on the trainee's preference.

INSTRUCTOR INFORMATION

This course is delivered by expert trainers worldwide, bringing global experience and best practices. Trainers combine academic depth with practical leadership experience. Their approach focuses on clarity, applicability, and strategic impact. Participants receive continuous guidance throughout the learning process.

FREQUENTLY ASKED QUESTIONS

1- Who should attend this course?

Professionals involved in leadership, planning, and organizational decision-making.

2- What are the key benefits of this training?

Enhanced ability to analyze, formulate, and implement effective strategies.

3—Do participants receive a certificate?

Yes, upon successful completion, all participants will receive a professional certification.

4- What language is the course delivered in?

English and Arabic.

5- Can I attend online?

Yes, you can attend in person, online, or in-house at your company.

CONCLUSION

This course offers a structured and practical approach to strategic management. It strengthens analytical and decision-making capabilities. Participants gain confidence in guiding organizational direction. The course supports sustainable performance and adaptability. It represents a valuable investment in professional leadership development.