Executive Summary
This course focuses on the core elements of a digital marketing strategy and how to align business goals with data-driven decision-making. Participants will explore methods to evaluate their current marketing funnel, enhance brand visibility through performance marketing, and build robust content marketing strategy plans. Through real-world examples, they will learn to apply digital marketing tools and analyze marketing KPIs to track progress and optimize performance. The course equips learners to evaluate, design, and implement comprehensive strategies that drive measurable results across digital channels.
Introduction
Focus this course on the application and planning of a comprehensive digital marketing strategy.
This course focuses on the structured design, execution, and management of online marketing plans that deliver real-world outcomes. It introduces participants to the foundations of SEO and SEM, explores social media strategy, and emphasizes the alignment of digital activities with core business goals. With a practical approach, learners will apply customer journey mapping techniques and campaign planning tools to craft effective and adaptive strategies.
Course Objectives:
This course focuses on the mastery of digital marketing strategic planning.
- Analyze digital landscapes to identify growth opportunities using SEO and SEM practices.
- Design targeted online marketing plans tailored to organizational goals.
- Apply essential digital marketing tools for campaign execution and measurement.
- Evaluate the effectiveness of email marketing plans and social media strategies.
- Create data-driven plans to improve brand positioning and enhance ROI.
Target Audience:
Focus this course on professionals involved in digital marketing strategy development.
Targeted Groups:
- Marketing Managers and Executives
- Digital Marketing Specialists
- Business Development Professionals
- Brand Managers
- Entrepreneurs and Startups
- PR and Communications Officers
- Freelancers and Content Creators
Course Content:
This course focuses on developing and implementing winning digital marketing strategies.
Day 1: Strategic Foundations
- Identify the components of an effective digital marketing strategy
- Align strategies with organizational marketing goals and objectives
- Understand market trends and audience behavior
- Perform competitive analysis
Day 2: Content & Funnel Design
- Build a compelling content marketing strategy
- Design a conversion-driven marketing funnel
- Leverage storytelling to engage audiences
- Use tools to enhance audience segmentation
Day 3: Tools and Performance
- Apply key digital marketing tools for automation and analytics
- Explore performance marketing strategies
- Monitor and adjust marketing KPIs
- Integrate PPC strategy with long-term planning
Day 4: Multichannel Strategy
- Develop a unified social media strategy
- Execute targeted email marketing plans
- Map the customer journey to improve user experience
- Balance organic and paid growth strategies
Day 5: Planning and Execution
- Conduct a digital marketing audit
- Draft an actionable online marketing plan
- Refine strategies based on data insights
- Create a roadmap for continuous improvement
Conclusion
This course focuses on empowering professionals to craft, execute, and refine high-impact digital marketing strategies. By leveraging tools like customer journey mapping, aligning with marketing goals and objectives, and using campaign planning techniques, participants will be equipped to transform business visions into actionable and measurable outcomes. They will emerge ready to lead with insight, adapt with agility, and drive success across digital platforms.
Frequently Asked Questions (FAQs)
- Who should attend this course?
Mid to senior-level managers, aspiring leaders, and professionals involved in change management.
- What are the key benefits of this training?
Enhanced leadership skills, effective change management techniques, and a professional certification.
- Do participants receive a certificate?
Yes, all participants will receive a certificate upon successful completion of the course.
- What language is the course delivered in?
The course is available in English and Arabic.
- Can I attend online?
Yes, you can attend in-person in one of the cities, online, or in-house at your company.
