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ASSOCIATE CMMP® – Certified Marketing Management Professional (Level 1)

EXECUTIVE SUMMARY

The Associate CMMP® program is an internationally recognized foundational certification tailored for professionals starting their journey in marketing or working in roles that intersect with marketing functions. This 5-day training course introduces participants to core marketing concepts and provides essential knowledge and tools to contribute effectively to marketing efforts within their organizations.

With a hands-on, interactive learning approach, the program lays a strong foundation for advanced marketing education and higher-level CMMP® certifications. It is ideal for professionals from both marketing and non-marketing backgrounds who are seeking to enhance their career path and earn a globally respected credential.

INTRODUCTION

In today’s fast-paced business environment, marketing plays a critical role in organizational success. Understanding its fundamentals can create substantial career opportunities, especially for those who haven’t been formally trained in the field.

This course presents marketing principles in a practical and accessible way. Participants will explore topics such as market segmentation, consumer behavior, marketing communications, and strategic planning—supported by real-life case studies and interactive exercises. The Associate CMMP® program is also a gateway to advanced CMMP® certifications.

COURSE OBJECTIVES

  • Understand the role and scope of marketing in modern organizations
  • Learn the core components of the marketing mix (4Ps)
  • Develop introductory skills in market segmentation and targeting
  • Explore key marketing communication tools and channels
  • Build a basic marketing plan using research insights
  • Gain knowledge of branding, promotions, and ethical marketing
  • Prepare for professional advancement in the field of marketing

TARGET AUDIENCE

This course is suitable for:

  • Account Officers, Sales Executives, Client Service Representatives
  • Marketing Assistants and Associates
  • Call Center and Customer Support Representatives
  • Engineers, Lawyers, Pharmacists entering business roles
  • Entrepreneurs and educators interested in marketing fundamentals
  • Anyone pursuing marketing-related certifications

COURSE OUTLINE

Day 1: Understanding Marketing Fundamentals

  • Introduction to marketing: concepts, goals, and evolution
  • Differences and connections between marketing and sales
  • Overview of the marketing mix (Product, Price, Place, Promotion)
  • Group activity: Real-life examples of effective marketing

Day 2: Consumer Behavior & Market Segmentation

  • What drives consumer decisions?
  • Segmentation types: demographic, psychographic, geographic
  • Basics of targeting and positioning
  • Case study: Build a target market profile

Day 3: Marketing Communication Essentials

  • The value of branding
  • Introduction to promotional tools: advertising, PR, social media
  • Crafting effective marketing messages
  • Workshop: Develop a basic marketing campaign concept

Day 4: Marketing Research & Strategy

  • The importance of research in marketing
  • Introduction to SWOT and simple competitor analysis
  • Step-by-step process for creating a marketing plan
  • Group task: Draft a mini marketing plan

Day 5: Application & Certification Preparation

  • Simulation exercise: Develop a marketing strategy for a real or fictional product
  • Team presentations on marketing mix, segmentation, and communication strategy
  • Peer and instructor feedback
  • Q&A session to reinforce key concepts
  • Final knowledge check (quiz or group discussion)
  • Guidance on official CMMP® certification process via IIMP®

COURSE DURATION

5 consecutive days (1 week). The course can be delivered in-person, online, or onsite at the client’s location, depending on organizational needs.

INSTRUCTOR INFORMATION

This training is conducted by certified CMMP® professionals with extensive marketing experience across various industries. The faculty brings real-world insights and international perspectives into every session.

FREQUENTLY ASKED QUESTIONS (F&Q)

  • Who should attend this course?
  • Professionals at the beginning of their marketing career or individuals in non-marketing roles looking to build foundational marketing knowledge.
  • What are the main benefits of this course?
  • A strong foundation in marketing, hands-on tools, and a globally respected credential.
  • Will I receive a certificate?
  • Yes. Upon successful completion, participants will receive a certificate recognized by the iOpener Training Group.
  • In which language is the course delivered?
  • The course is available in both English and Arabic.
  • Can I attend the course online?
  • Yes, you may attend in-person, online, or at your organization's location.
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