EXECUTIVE SUMMARY
This comprehensive course empowers participants to master the art of stakeholder management across diverse business environments. Through hands-on activities, real-world case studies, and global best practices, learners gain the ability to identify, engage, and influence key stakeholders for successful project and organizational outcomes. The program is designed for professionals who must build lasting relationships and navigate complex stakeholder landscapes to drive sustainable value.
INTRODUCTION
In today’s interconnected and fast-evolving world, stakeholder engagement is not optional—it is essential. Whether in public or private sectors, leaders must know how to analyze stakeholder interests, mitigate resistance, and align stakeholder expectations with organizational goals. This course provides a structured pathway to develop those competencies, enhancing credibility, communication, and collaboration.
COURSE OBJECTIVES
- Identify and classify different types of stakeholders.
- Analyze stakeholder needs, influence, and power.
- Develop effective stakeholder engagement strategies.
- Apply communication techniques to foster collaboration.
- Manage expectations and reduce resistance.
- Align stakeholder management with strategic objectives.
TARGET AUDIENCE
- Mid- to senior-level project managers
- Team leaders and department heads
- Public affairs and communication officers
- Strategy and planning professionals
- Anyone responsible for stakeholder engagement
COURSE OUTLINE
Day 1: Understanding Stakeholders
- Stakeholder theory and its evolution
- Types of stakeholders: internal vs. external
- Mapping influence and interests
- Stakeholder analysis tools
Day 2: Strategic Engagement Planning
- Building engagement plans
- Identifying key stakeholders for initiatives
- Risk and resistance forecasting
- Communication matrix and message planning
Day 3: Communication and Influence
- Crafting key messages for diverse audiences
- Influencing without authority
- Stakeholder negotiation techniques
- Case studies in conflict resolution
Day 4: Managing Change and Expectations
- Stakeholders in change management
- Managing resistance and feedback loops
- Tools for alignment and expectation setting
- Integrating stakeholder plans into projects
Day 5: Stakeholder Governance and Long-Term Success
- Governance frameworks and ethics
- Performance indicators and accountability
- Sustaining relationships post-project
- Final exercise: Designing a stakeholder strategy
COURSE DURATION
This course is available in different durations:
- 1 week (intensive training)
- 2 weeks (moderate pace with additional practice sessions)
- 3 weeks (comprehensive learning experience)
The course can be attended in-person or online, depending on the trainee's choice.
INSTRUCTOR INFORMATION
This course is delivered by global experts in stakeholder engagement, strategic communication, and public affairs. Trainers bring hands-on experience from international projects in government, business, and nonprofit sectors.
F&Q
- Who should attend this course? Mid to senior-level managers, public relations professionals, and anyone handling stakeholder engagement.
- What are the key benefits of this training? Improved stakeholder communication, enhanced strategic planning, and actionable frameworks for engagement.
- Do participants receive a certificate? Yes, all participants will receive a certificate upon successful completion of the course.
- What language is the course delivered in? The course is available in English and Arabic.
- Can I attend online? Yes, you can attend in-person in one of the cities, online, or in-house at your company.
CONCLUSION
Stakeholders can make or break a project. This masterclass equips participants with practical tools and strategic insights to manage stakeholders confidently and effectively. Graduates will leave with a well-rounded skillset applicable to real-life organizational challenges.
